100 Years of Chevrolet
Centennial year celebrated with events across America and around the world.
In celebration of its 100th birthday Thursday, Chevrolet is recognizing the people who have made Chevrolet the successful global brand it is today. The brand is offering dealer promotions in hometowns across the United States, starring in a feature-length documentary, and inviting fans to share their Chevrolet memories online.
The activities cap a year-long celebration of Chevrolet’s Centennial that kicked off in January at the North American International Auto Show in Detroit and encompassed events in Chevrolet hometowns around the world.
“We understand Chevrolet is more than a brand – it belongs to everyone who owns, designs, builds, sells or loves Chevrolets,” said Chris Perry, vice president, Chevrolet global marketing and strategy. “The past 100 years wouldn’t have been possible without millions of people who have each made Chevrolet a part of their life’s journey.”
To thank U.S. customers, Chevrolet dealers across the nation will sponsor open houses and a number of promotions through Nov. 7. Chevrolet customers can visit the Chevrolet website to learn more about centennial celebrations in their area.
The passion many feel for Chevrolet is the subject of a new Chevrolet Centennial documentary produced by award-winning filmmaker Roger Sherman. “Chevy 100, An American Story” explores Chevrolet culture through owners, collectors, journalists and historians. Following a Detroit premiere Thursday at the Detroit Institute of Arts; the film will air nationally Nov. 21 at 8 p.m. on the Velocity Channel and will then be available on DVD from chevymall.com.
A global brand, Chevrolet is also celebrating its centennial around the world. For example, Chevrolet Europe is recognizing Louis Chevrolet's Swiss birthplace of La Chaux-de-Fonds by commissioning a public artwork on the Parc de l'Ouest. In Korea, Chevrolet customers set a Guinness World Record by creating the world’s largest car logo.
Chevrolet in August hosted a Chevrolet parade at the Woodward Dream Cruise, where more than 100 old and new Chevrolets – 50 of them Chevrolet Volts – cruised Woodward Avenue. Chevy also served as presenting sponsor for the Cruise, which brings more than 50,000 cars and 1.5 million car fans to Detroit’s storied Woodward Avenue each year.
Chevrolet also joined with the Indianapolis 500 to celebrate 100 years of shared history, and announced that it is returning to Indy car racing as an engine supplier and as sponsor of the Detroit Grand Prix.
To connect with fans globally, Chevrolet launched its interactive Chevy100.com website earlier this year and recently added two interactive web experiences: “The Road We’re On” and “The Ride of Your Life.” In addition, Chevrolet asked its fans on Twitter to post questions that Alan Batey, vice president, Chevrolet sales, service and marketing, will answer Thursday on the Chevrolet YouTube page.
Upcoming introductions include the Chevrolet Volt extended-range electric vehicle in Europe and China; as well as the Chevrolet Spark in the United States and Canada in 2012 and its electric sibling in select global markets in 2013. They join new global introductions such as the 2013 Chevrolet Malibu sedan and new Chevrolet Colorado midsize truck.